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  A Street Named by Public Desire Causes Political Gridlock in Dallas
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ContributorJason 
Last EditedJason  Dec 13, 2008 12:37am
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News DateSaturday, December 13, 2008 06:00:00 AM UTC0:0
DescriptionDALLAS -- "Industrial Boulevard" is an apt name for the gritty strip of warehouses, bail-bond offices and liquor stores that runs parallel to the Trinity River on the western edge of this Texas city's urban core.

But the name didn't fit the ambitious beautification project planned to upgrade this part of town. So in a bid to whip up citywide support for the $2 billion development, the city conducted a survey asking residents to help pick the perfect new moniker for the street.

The name game did succeed in garnering local interest -- just not in the way officials had hoped. Instead, it sparked a rancorous power struggle between the city's growing Hispanic population and its entrenched Anglo and black leadership.

Dallas officials' 'uh-oh' moment came when they received the results of their summer survey. Having favored scenic-sounding names such as Riverfront and Trinityview for the waterside development, officials were stunned by the top choice: "Cesar Chavez Boulevard
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