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Face The Nation: How Sensory Logic Sees Secrets In Candidates' Mugs
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| Parent(s) |
Race
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| Contributor | RP |
| Last Edited | RP May 05, 2011 04:42pm |
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| Category | Commentary |
| Author | Kevin Randall |
| News Date | Thursday, May 5, 2011 10:40:00 PM UTC0:0 |
| Description | Although President Barack Obama is substantially boosted by the killing of Osama Bin Laden, and a relatively unknown few Republicans are debating Thursday night in Greenville, South Carolina, Campaign 2012 nevertheless is starting to take shape. Many Americans will meet GOP contenders for the first time. But what the presidential hopefuls say may not matter that much. Their faces may be doing the heavy lifting. A scientific, emotional “facial coding” of the candidates and their expressions may determine who gains traction and who gets the nomination.
Campaigns and the public will soon be inundated with information on how candidates are tracking and their odds for success ("the horse race"). Politicians and the populace will turn to social media to influence and gauge our opinions and moods. But few candidates and voters are likely aware of “facial media” (you heard it here first) and the science of “facial coding.”
Hill has been diagnosing candidates and predicting elections since 2004. In October 2007, he had Obama 2-1 emerging as the Democratic presidential nominee when a famous former White House advisor and current GOP pundit had him at 20-1. He was ahead of the pack in predicting the demises of Rudy Giuliani and Fred Thompson. Historically, Hill says, the happier candidate triumphs (think frowny Dole, Kerry, McCain, etc.). |
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