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Does easy access to Starbucks latte really make you vote Liberal?
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| Contributor | Monsieur |
| Last Edited | Monsieur Nov 15, 2010 08:58am |
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| Category | Analysis |
| Author | Éric Grenier |
| Media | Newspaper - Toronto Globe and Mail |
| News Date | Sunday, November 14, 2010 02:00:00 PM UTC0:0 |
| Description | Latte-sipping elites, ensconced in comfy chairs and typing away at laptops in their local Starbucks, are a fixture of Canadian politics today. The stereotype is used – often scornfully – to describe Liberal voters, probably from downtown Toronto.
The reality, however, is that this person is no more likely to vote Liberal than he or she is to vote New Democratic or even Conservative. An analysis of the locations of more than 1,000 stores, booths, counters and kiosks reveals that the availability of Starbucks coffee shops in a riding is in no way indicative of likely voting habits by its inhabitants.
In fact, there is very little difference between a typical Liberal or Conservative-held riding. With an average of 5.4 locations per riding, the New Democrats have the highest Starbucks density of the four major parties. The Conservatives have the next highest density, with an average of 3.9 locations in each of their ridings. That’s only fractionally more than the Liberals, with an average density of 3.8 Starbucks coffee shops per riding.
The Bloc Québécois has an average of only 0.2 Starbucks locations per riding, but this is more indicative of the Seattle-based franchise’s lack of penetration in the Quebec market. However, most of the shops in the province are located in ridings held by Liberals, Conservatives or New Democrats. |
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