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  Why Republican Leaders will have Trouble Speaking to the Rest of America
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Last EditedRP  Oct 16, 2009 03:51pm
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CategoryFocus Group
News DateFriday, October 16, 2009 09:00:00 PM UTC0:0
DescriptionThe self-identifying conservative Republicans who make up the base of the Republican Party stand a world apart from the rest of America, according to focus groups conducted by Democracy Corps. These base Republican voters dislike Barack Obama to be sure – which is not very surprising as base Democrats had few positive things to say about George Bush – but these voters identify themselves as part of a ‘mocked’ minority with a set of shared beliefs and knowledge, and commitment to oppose Obama that sets them apart from the majority in the country. They believe Obama is ruthlessly advancing a ‘secret agenda’ to bankrupt the United States and dramatically expand government control to an extent nothing short of socialism. While these voters are disdainful of a Republican Party they view to have failed in its mission, they overwhelmingly view a successful Obama presidency as the destruction of this country’s founding principles and are committed to seeing the president fail.

The Republican base voters are not part of the continuum leading to the center of the electorate: they truly stand apart. For additional perspective, Democracy Corps conducted a parallel set of groups in suburban Cleveland. These groups, comprised of older, white, non-college independents and weak partisans, represent some of the most conservative swing voters in the electorate,[1] and they demonstrated a wholly different worldview from Republican base voters by dismissing the fear of “socialism” and evaluating Obama in very different terms. Most importantly, regardless of their personal feelings toward Obama or how they voted in 2008, they very much want to see him succeed because they believe the country desperately needs the change he promised in his campaign. Though we kept discussion points constant between the two sets of groups, on virtually every point of discussion around President Obama and the major issues facing our country, these two audiences simply saw the world in fundamentally different ways – underscoring the extreme disconnect of the conservative Republican base voters.
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