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  The Bear Is Back
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Last EditedRP  Jun 16, 2006 04:34pm
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CategoryAdvertisement
News DateFriday, June 16, 2006 02:40:00 PM UTC0:0
DescriptionThe commercial evokes one that helped Lieberman first win his seat in 1988. That 1988 ad depicted the then-incumbent, Lowell Weicker, as a fat lazy bear who never showed up for votes in his third term in office. The ad was significant for two reasons: It inaugurated a new era in Connecticut of low-grade personal TV attack ads that belittle opponents, make fun of their appearance or magnify minor or out-of-context portions of their record. And, once he too was firmly ensconced in his third term in the Senate, Lieberman himself repeated Weicker's absentee record. Lieberman spent much of 2003 running for president--and away from his job as senator.

The new ad brings another modern Beltway campaign attack mode to Connecticut: Bush adviser Karl Rove's strategy of taking your own weakness and turning it into your opponent's weakness instead, through relentless misrepresentation of facts.

About Lieberman's ads, the Manchester Journal-Inquirer (a conservative newspaper more aligned with Lieberman's than Lamont's views) recently editorialized: "The whole point of being Joe Lieberman used to be decency, dignity, and thoughtfulness. Lieberman's attack ads look like the appeals of just another sleazy, desperate pol, grasping madly to hold on to office."
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