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  The 2004 Presidential Election: Rural Voters
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ContributorArmyDem 
Last EditedArmyDem  Sep 12, 2004 08:58pm
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CategoryPoll
News DateSunday, September 12, 2004 06:00:00 AM UTC0:0
DescriptionBy
President & CEO, John Zogby
and Research Associate, Chris Conroy

Despite the view by Senator John Kerry’s campaign that rural voters will be a potential swing group, Mr. Kerry is behind President Bush in this horse race by 15 points – 52% to 37%. The good news for Mr. Kerry is that he is already even with Vice President Gore’s total in 2000 of 37%, while Mr. Bush is running 7 points behind the 59% he took in 2000. There are still 8% who say that they are undecided.

Mr. Bush shows favorably among more than three-fifths (62%) of rural voters while Mr. Kerry is rated favorably by less than half (46%). More than half (55%) approve of President Bush’s job in office, but less than half (49%) think the country is headed in the right direction and only slightly more than half (51%) think that President Bush deserves to be re-elected.

As in nearly all groups, the top five issues for rural voters are jobs and the economy, the war on terrorism, the war in Iraq, health care and education. Bush is extremely popular among those voters whose top issue is the war on terrorism. Voters who choose health care as their top priority prefer Mr. Kerry.
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