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Johnson outspends Feingold by 3 to 1 on TV ads
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Race
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| Contributor | Homegrown Democrat |
| Last Edited | Homegrown Democrat Sep 03, 2010 12:56am |
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| Category | Analysis |
| Author | Craig Gilbert |
| Media | Newspaper - Milwaukee Journal Sentinel |
| News Date | Wednesday, September 1, 2010 05:20:00 PM UTC0:0 |
| Description | (Edit: Headline updated to reflect correction)
Washington — First-time GOP candidate Ron Johnson is dramatically outspending Senate Democrat Russ Feingold on television in Wisconsin, underscoring the political challenge facing Feingold in what's expected to be a dire year for his party.
Johnson has spent $4 million on broadcast TV in the state, compared with $1.4 million for Feingold, according to CMAG, a northern Virginia firm that tracks television advertising.
A wealthy Oshkosh businessman, Johnson has made it clear he's prepared to spend millions of his own money on the race. He only entered the race in May. The two are running roughly even in statewide polls.
"That's a very big number," political scientist Ken Goldstein said of Johnson's spending. "That's a large number when you compare it to what is typically spent at this point in competitive Wisconsin races. You also don't typically see disparities like that."
While Feingold is expected to have enough money by historical standards for a significant statewide ad campaign, Johnson's ability to spend at abnormal levels is a huge asset for a first-time candidate. |
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