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  Voters Increase Support for Stem Cell Research After Viewing Michael J. Fox Ad
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Last EditedRP  Oct 26, 2006 12:41pm
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CategoryStudy
News DateThursday, October 26, 2006 01:20:00 AM UTC0:0
DescriptionA new national study revealed that American voters' support for stem cell research increased after they viewed an ad featuring Michael J. Fox in which he expresses his support for candidates who are in favor of stem cell research.

Among all respondents, support for stem cell research increased from 78% prior to viewing the ad, to 83% after viewing the ad. Support among Democrats increased from 89% to 93%, support among Republicans increased from 66% to 68% and support among Independents increased from 80% to 87% after viewing the ad.

The level of concern regarding a candidate's view on stem cell research increased among all respondents from 57% prior to viewing the ad to 70% after viewing the ad. Among Democrats, the level of concern increased from 66% to 83% and Republicans' level of concern increased from 50% to 60%. Independents' level of concern increased from 58% to 69%.

The perception that the November election is relevant to the U.S. policy on stem cell research increased across all voter segments, with an increase of 9% among all respondents pre- and post-viewing from 62% to 71%. The Democrats' perception increased from 75% to 83%, Republicans' perception increased from 55% to 62% and Independents' perception increased from 60% to 68% pre- and post-viewing.

Republicans who indicated that they were voting for a Republican candidate decreased by 10% after viewing the ad (77% to 67%). Independents planning to vote for Democrats increased by 10%, from 39% to 49%.
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