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New Research Tool Predicts Landslide for Gore in 2008, Defeat for Clinton
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Race
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| Contributor | RP |
| Last Edited | RP Jun 01, 2006 12:21pm |
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| Category | Analysis |
| News Date | Sunday, May 28, 2006 06:00:00 PM UTC0:0 |
| Description | A new behavior prediction tool is forecasting a landslide victory for former Democratic Vice President Al Gore in the 2008 presidential election. However, should Hillary Clinton gain the Democratic nomination, any potential Republican challenger will win the presidency.
These are among the surprising findings reported by Dr. James N. Herndon, a media psychologist with Media Psychology Affiliates. Using a new research tool called Affective Encryption Analysis, Dr. Herndon led an investigation into the likely outcome of the 2008 Presidential election.
“Affective Encryption Analysis is a new behavior forecasting tool that looks at how our feelings and emotions can influence our long-term actions,” explains Dr. Herndon. “Traditional survey techniques are not very good at predicting trends. Affective Encryption Analysis was developed to dig deeper into the emotional factors that control our future behaviors.”
Although created as a potential tool for the intelligence community, Affective Encryption Analysis has seen its early uses in the political arena.
“Voter behavior is not primarily issue-driven,” states Dr. Herndon. “Subtle emotional factors drive our actions at the ballot box. When we decided to study the potential outcome of the 2008 Presidential election, we had no preconceptions about what we’d find. Nonetheless, there were some surprises.” |
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