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  [CO] Hot race for a hot season
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ContributorArmyDem 
Last EditedArmyDem  Jun 30, 2004 07:15pm
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CategoryEditorial
MediaNewspaper - Denver Post
News DateWednesday, June 30, 2004 06:00:00 AM UTC0:0
DescriptionArticle Published: Tuesday, June 29, 2004
editorial

Pete Coors has campaigned for Colorado's open U.S. Senate seat by saying he offers the best chance for beating Attorney General Ken Salazar, the Democrats' likely nominee.

But first Coors has to get past former Rep. Bob Schaffer, and a new public opinion survey indicates it may not be easy. The well-known beer magnate has been airing television ads for weeks now, but the poll, conducted for The Denver Post, shows Coors' lead over Schaffer is within the statistical margin for error.

It wasn't supposed to be like this. Coors was recruited into the race by GOP powerbrokers who felt he had the name recognition and moderate bearing they needed to win.

However, it isn't clear the Colorado Republicans have warmed to the well-funded Coors. They seem to like Schaffer's tell-it-straight approach. Can Coors convince Republicans that he's their only shot at securing the seat?

Coors will have to persuade party voters that Schaffer is too extreme or too unpolished to defeat Salazar. And he must lure them to the polls during the dog days of August, when turnout is generally light and party activists could play an outsized role. They gave Schaffer more than 60 percent of the state GOP convention vote.
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