| DISCUSSION |
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| I:6738 | IndyGeorgia ( 4881.18 points) | September 21, 2020 11:25am |
I've never worked on a campaign, so was wanting to get some insight from any campaign veteran about a question I thought about this weekend: in the wake of some Senate candidates raising ridiculous amounts of money, what would you spend money on at this point in the campaign season? TV ads beyond the point of saturation? Mailers with a glossy finish instead of matte?
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| Joker:9757 | BrentinCO ( 9685.29 points) | September 21, 2020 04:22pm |
GOTV - get your list of voters, make sure they are still tight with your candidate, make sure you have communication preferences established, they know how to vote, and know how to return ballot / get to the polls. Check and recheck.
Maybe some very targeted advertising to get fencesitters on your side or get them to not vote for opponent.
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| D:1 | RP ( 5639.51 points) | September 21, 2020 10:17pm |
You make ad reservations earlier, but what reservations you cancel are partially based on your money situation in the home stretch.
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| D:1989 | RBH ( 5694.97 points) | September 22, 2020 10:17pm |
Mailers work better to a point in the campaign. The last week or two, there's probably so many mailers and people are tied of them that they just toss them. Although while canvassing, you can figure out which mailers are going around when they're sticking out of mailboxes.
TV ads are sort of the same thing. But the general rule is establish yourself before people start tuning out the ads. If you're making some point in the last month that you should have made earlier, you'll lose a certain amount of the audience.
Bloomberg was running lots of TV and mailers back in February. It didn't make much of a difference for him.
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| D:1 | RP ( 5639.51 points) | September 23, 2020 11:33pm |
Yeah, I think a lot of people underestimate the saturation point.
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