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AR Governor
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> United States > Arkansas > Governor
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| Office | Governor |
| Honorific | Governor - Abbr: Gov. |
| Type | General Election |
| Filing Deadline | January 01, 1952 - 12:00pm Central |
| Polls Open | November 04, 1952 - 12:00am Central |
| Polls Close | November 04, 1952 - 11:00pm Central |
| Term Start | January 13, 1953 - 12:00pm |
| Term End | January 13, 1955 - 12:00am |
| Contributor | Ben |
| Last Modified | Arthur September 25, 2023 09:10am |
| Data Sources | America Votes vol. 1, p. 14.
Dubin, United States Gubernatorial Elections, 1932-1952, p. 28 |
| Description |
In 1952 Cherry entered a crowded field to oppose Sid McMath's bid for a third term as governor. While it was generally acknowledged that McMath was vulnerable, Cherry was virtually unknown. He brought in an outside advertising firm to help devise a strategy that would help him both to raise money and to distinguish him from others challenging McMath. The solution was series of special radio "talkathons." The first lasted for twenty-four hours. Nineteen more followed, each at least three hours long. It was the most novel use of the medium of radio ever seen in an Arkansas election. Cherry finished second behind McMath in the primary and garnered the endorsement of virtually every other candidate. He annihilated McMath in the runoff by a margin of over 100,000 votes.
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