Right-of-center, social-democratic party founded by former MP, entrepreneur and director of the Saint-Aubin Ltée group, Éric Guimbea. Party promotes economic liberalism, opposes the "Best Loser" system in Mauritius, and seeks to build a constituency among small and medium-sized business owners. Party found an electoral stronghold in the town of Curepipe [Mouvement mauricien social-démocrate (MMSD)].
