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PETA Ups Anti-KFC Campaign With Blood
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| Contributor | Gerald Farinas |
| Last Edited | Gerald Farinas Mar 24, 2004 02:22pm |
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| Category | News |
| Media | News Service - Associated Press |
| News Date | Wednesday, March 24, 2004 06:00:00 AM UTC0:0 |
| Description | PETA Ups Anti-KFC Campaign With Blood
The Honolulu Advertiser
The animal-rights activists who once suggested Ronald McDonald was a bloody butcher are going after Colonel Sanders, contending cruelty is the "secret recipe" for KFC's fried chicken.
Starting next month, Norfolk-based People for the Ethical Treatment of Animals plans to hand out "Buckets of Blood" to children outside KFC restaurants and at schools near the restaurants. The buckets are part of PETA's campaign against what it says are farming and slaughter abuses by KFC's suppliers. The 5-inch-tall, red-and-white striped containers mimic KFC's buckets. But instead of fried chicken, each is filled with items including a bag of fake blood and bones, a bloodied plastic chicken and a cardboard caricature of a blood-spattered Colonel Sanders holding a butcher knife toward a terrified-looking chicken. Labels on the bucket proclaim, "Shhh! The 'secret recipe' in this bucket of body parts is ... cruelty" and "The Colonel's secret recipe: live scalding, painful debeaking, crippled chickens."
The buckets are reminiscent of the "Unhappy Meals" PETA began distributing in 2000 as part of a public relations assault against McDonald's. The boxes, similar to the Happy Meals that McDonald's serves to children, contained a stuffed doll that looked like Ronald McDonald holding a bloody butcher's knife. PETA suspended its campaign against McDonald's in response to an announcement by the fast-food chain that it would improve living conditions for its chickens. |
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