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  ‘Fox News in Spanish’: Inside an upstart media company’s big plans to impact the 2024 election
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Last EditedRP  Jan 23, 2023 09:01am
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AuthorNatalie Allison
News DateMonday, January 23, 2023 09:30:00 AM UTC0:0
DescriptionRepublicans have made notable inroads among Hispanic voters in recent election cycles. Now, a conservative media network is looking to cement and further those gains by trying to become the Fox News of Spanish-speaking America.

Americano Media, which launched in March, is embarking on an aggressive expansion plan to shape center-right Hispanic opinion during the upcoming election cycle. The network has hired more than 80 Latino journalists and producers, are expanding their radio presence to television, and by the end of the year will have studios in Miami, Las Vegas and D.C. with reporters covering the White House, Congress and embedding in 2024 presidential campaigns. This month, Americano is launching a $20 million marketing campaign to draw in new viewers.
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