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Batley and Spen is no Hartlepool – but Labour is still in trouble
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Race
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| Contributor | IndyGeorgia |
| Last Edited | IndyGeorgia Jun 28, 2021 01:41pm |
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| Category | Commentary |
| Author | Ben Walker |
| News Date | Friday, June 25, 2021 06:00:00 PM UTC0:0 |
| Description | For campaigners in a key election such as Batley and Spen, it helps to know who your voters are. Activists need to know where supporters live, to knock on their doors and campaign for as much support as possible for polling day.
Labour campaigners call this process “doing a board”. You scramble together some activists and knock on the doors of would-be voters, people who – according to your list – are either supporters who have already committed to Labour or are likely to be convinced to vote for the party.
Data intelligence is crucial to modern campaigning. If you don't have that data – perhaps because previous canvassers failed to record the local constituency data correctly – the risk is that you waste time campaigning at the doors of supporters of other parties, or voters who are actively anti-Labour.
With only days to go, according to activists on the ground, it appears that the Batley and Spen Labour campaign has been running the risk of doing just that. |
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