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How Fox News conquered Facebook
|Last Edited||IndyGeorgia Jul 09, 2019 08:55pm|
|News Date||Saturday, July 6, 2019 06:00:00 PM UTC0:0|
|Description||Donald Trump’s backing from the Fox News channel is well-documented, and pretty much guaranteed. But as the president gears up for his 2020 re-election campaign, he is also getting boosted by Fox News in a different area: via Trump’s occasional adversary, Facebook. |
Fox News has enjoyed massive success on Facebook, where its followers tend to mirror the channel’s rightwing hosts: they’re loud, there’s a lot of them and they’re angry.
The success of Fox News in harnessing that energy can’t be overstated. On Facebook, Fox News is the top English-language publisher by engagement. Fox had 146,472,384 engagements between 1 January and 10 March 2019. NBC.com was next, with 127,845,355 “engagements”, with the BBC a distant third.
Over the past three years, Vice found that Fox News’ page had accumulated 80% more reactions, comments and shares than CNN – despite CNN’s page having almost double the number of followers. Fox News’ engagement rate was five times that of the New York Times.
So how does Fox do it?
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