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  Damning court docs show just how far Sacklers went to push OxyContin
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ContributorRP 
Last EditedRP  Jan 21, 2019 08:44am
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AuthorBeth Mole
News DateSaturday, January 19, 2019 01:00:00 PM UTC0:0
DescriptionAfter debuting OxyContin in 1996, Purdue raked in billions using aggressive and deceptive sales tactics, including ratcheting up dosages of the addictive opioid while lying about its addictiveness. As OxyContin prescriptions soared, opioid overdose deaths increased six-fold in the US, killing more than 400,000 people between 1999 and 2017. Of those deaths, around 200,000 involved prescription opioids specifically.

What you may be less aware of is the wealthy, philanthropic family behind Purdue: the Sacklers. Before the opioid epidemic, the family name was mostly associated with museums and prestigious universities, including art galleries at the Smithsonian Institution and Harvard. The Sacklers have worked to keep their good name and mostly stay out of the spotlight. But new, explosive court filings in a case brought by the state of Massachusetts stand to further thwart the family’s efforts.

Documents released this week (PDF) allege—and include new, rather damning evidence—that members of the Sackler family not only knew about the illegal and loathsome activities at Purdue, but they personally directed them. Members of the Sackler family, particularly Richard Sackler, aggressively pushed for extreme sales figures—and profits—which they accomplished in part by bullying their sales representatives; targeting vulnerable patients, such as the elderly and veterans; suggesting that the addictive opioid was an alternative to safe medications like Tylenol; and encouraging doctors to write longer and higher dose prescriptions, according to the lawsuit. All the while, the family allegedly dismissed evidence of OxyContin’s addictiveness and blamed patients for their addictions—referring to them as “reckless criminals.”
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