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American Medical Association backs prescription drug ad ban
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| Contributor | RP |
| Last Edited | RP Nov 18, 2015 09:26am |
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| Category | Proposed Legislation |
| Author | LINDSEY TANNER |
| News Date | Tuesday, November 17, 2015 08:20:00 PM UTC0:0 |
| Description | The American Medical Association on Tuesday called for a ban on direct-to-consumer ads for prescription drugs and implantable medical devices, saying they contribute to rising costs and patients' demands for inappropriate treatment.
Delegates at the influential group's policy-making meeting in Atlanta voted to adopt that as official policy as part of an AMA effort to make prescription drugs more affordable. It means AMA will lobby for a ban.
According to data cited in an AMA news release, ad dollars spent by drugmakers have risen to $4.5 billion in the last two years, a 30 percent increase. Other data show prices on prescription drugs have climbed nearly 5 percent this year. |
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