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  Gallup Review To Show New Details On What Went Wrong [with their Presidential polling]
Parent(s) PollingFirm 
Last EditedAJ  May 18, 2013 09:51pm
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AuthorMark Blumenthal
MediaWebsite - Huffington Post
News DateSunday, May 19, 2013 01:40:00 AM UTC0:0
DescriptionGallup, the company that has faced intense criticism after its polling consistently understated President Barack Obama's support during the 2012 campaign, shared details of its ongoing review of its election polling methods on Saturday.

Over a four-week period before the November 2012 election, Gallup's daily tracking poll showed Republican opponent Mitt Romney leading by margins ranging from 1 to 7 percentage points, including a 4-point Romney lead just 10 days before the election. Obama defeated Romney by a 51 to 47 percent margin.

Shortly after the election Gallup's editor-in-chief Frank Newport pledged to conduct an internal review of Gallup's telephone survey methodology. As promised, Newport reviewed on Saturday the kinds of studies conducted on issues including drawing samples, interviewing voters, and how to weight data and select the likely electorate. The company pledges to make the findings of its ongoing review publicly available.

Although much analysis is now complete and set to be unveiled June 4, the investigation awaits "a major experiment" in conjunction with the gubernatorial campaigns in the fall.
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