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"A comprehensive, collaborative elections resource."
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Democrats to Obamaland: Share your data
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| Contributor | Karma Policeman |
| Last Edited | Karma Policeman Dec 05, 2012 07:59am |
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| Category | News |
| Author | Lois Romano |
| News Date | Wednesday, December 5, 2012 01:00:00 PM UTC0:0 |
| Description | The hottest property to emerge from Barack Obama’s lopsided victory over Mitt Romney is not the president’s much lauded campaign team. Nor is it the shrewd turnout operation that catapulted him to victory.
It is something far more valuable that’s being guarded as zealously as the Pentagon: Obama’s unprecedented database of an estimated 16 million voters, volunteers and donors, which gave the Democrat an indisputable edge in November.
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Obama could also turn over the data to the Democratic National Committee, but that’s unlikely at this point. One senior Obama adviser fretted that the data is very costly to maintain and update — and could very easily become obsolete. Obama officials further believe that the president’s supporters are unique to him, and therefore the voter list contained in the data is not easily transferable to another candidate. They emphasize that the complex data algorithms they created — such as matching voters’ TV viewing habits with their voting history — isn’t like a simple mailing list of the 1990s, or an email list from 2000 that can just be handed over, but rather a complex set of metrics tailored to an electorate that they cultivated. |
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