“Gangnam Style,” a song by Korean singer and rapper Psy mocking a nouveau riche Seoul neighborhood, took the Internet by storm this summer, becoming the second most-watched video on YouTube with more than 780 million hits, and a dance sensation with people all over the world galloping and lassoing imaginary horses.
On Wednesday night, coalition chairman Ze’ev Elkin (Likud) started banking on that popularity, releasing “Elkin Style,” a campaign video ahead of Sunday’s Likud primary.