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Seattle Times' paid political ad drawing criticism
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| Parent(s) |
Media
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| Contributor | RP |
| Last Edited | RP Oct 18, 2012 08:49am |
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| Category | News |
| Author | MIMI JUNG |
| News Date | Thursday, October 18, 2012 03:10:00 AM UTC0:0 |
| Description | Political ads have flooded the airwaves on television and on the radio. But a new political ad in the Seattle Times is generating attention and criticism because it was paid for, not by the candidate, but by the newspaper.
The full page ad on page B-6 touts Rob McKenna as “a new direction for Washington.” It’s an unprecedented decision by the Times, which launched this advertising initiative as a way to convince political campaigns how valuable it is to advertise in the paper. It will run a similar ad supporting Referendum 74, which would legalize same-sex marriage.
The ad supporting McKenna for Washington Governor will cost the Seattle Times $80,000, which it says it will report as an independent expenditure. The Approve R-74 ad will be an in-kind donation to the campaign, according to the Times. |
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