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Mitt Romney to use RNC speech to address Mormonism and Bain Capital
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Candidate
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| Contributor | Homegrown Democrat |
| Last Edited | Homegrown Democrat Aug 30, 2012 01:39pm |
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| Category | Strategy |
| Author | Ewen MacAskill |
| Media | Newspaper - Guardian |
| News Date | Thursday, August 30, 2012 06:20:00 PM UTC0:0 |
| Description | Mitt Romney will use his primetime speech at the Republican national convention on Thursday night to address the biggest of his perceived weaknesses: his Mormon religion and his record as chief executive of Bain Capital, the company where he made his fortune.
Republican party strategists said the main aim of the final day of the convention was to try and reverse the negative perception not only in relation to his Mormonism, but his image as a rich, uncaring businessman.
Over the past few months, the Obama campaign has sunk $120m in ads that portrayed Romney as a out of touch elitist with questionable tax practices who made his fortune by shutting down businesses and leaving thousands of workers redundant.
Mormonism is an especially sensitive issue, with many Christian evangelicals still queasy about the prospect of backing a candidate whose religion some have described as a cult. Instead of ignoring the issue as in the past, the Republicans have decided to address it head on at the convention. |
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