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Fratto: Recovery Summer II — Blockbuster or Box Office Flop?
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| Contributor | Jason |
| Last Edited | Jason May 25, 2011 06:11pm |
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| Category | Blog Entry |
| Author | Tony Fratto |
| News Date | Tuesday, May 10, 2011 07:45:00 PM UTC0:0 |
| Description | It’s a rare event for a movie sequel to beat the original. Terminator 2, Rush Hour 2, Lethal Weapon 2…and the cult classic, Evil Dead 2, all managed to pull off the trick, outperforming the original to become summer blockbusters on their own.
But those are exceptions.
Most sequels — hundreds of them — go the way of Caddyshack 2 and Grease 2 – unwatchable disasters, box office busts. Even the original summer blockbuster, Jaws, couldn’t deliver success for its sequential offspring 2, 3, and 4.
Successful sequels generally follow successful originals, building on unfinished story lines and strong word-of-mouth. (Has there ever been a good sequel to an original flop?) So it’s most rare and risky to make a sequel when the original was panned.
At this time last year we were breathlessly awaiting the debut of Recovery Summer I, with expectations of sustained economic growth and signs of a strong recovery in the job market.
The Obama Administration rolled out a big marketing plan and opened in cities nationwide.
But by July, it was clear that Recovery Summer I was a bust: even aided by the hiring of hundreds of thousands of Census workers, job creation again lagged, and economic growth was tepid. |
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