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  Coming to a mailbox near you: Meg Whitman, the magazine
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Last EditedRP  Apr 16, 2010 09:15am
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CategoryAdvertisement
AuthorKen McLaughlin
MediaNewspaper - San Jose Mercury News
News DateFriday, April 16, 2010 02:20:00 AM UTC0:0
DescriptionMost Californians have seen Meg Whitman's TV commercials at least a few dozen times. They've heard the GOP gubernatorial candidate's radio ads more often than they've heard the Geico gecko.

And this week, nearly 500,000 Republican households across the state are getting free copies of Meg, the magazine.

"It looks just like Newsweek," Sherry Bebitch Jeffe, a political analyst at the University of Southern California, said of the 48-page, full-color glossy "brochure."

Titled "Meg 2010: Building a New California,'' the publication contains colorful charts, gauzy pictures of the Golden State and policy proposals on everything from solving the pension crisis to bringing "real welfare reform" to California.

"It's just incredible," Jeffe said. "You know that it cost a fortune, but if you have enough money to pay for everything, why not?"
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