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  Sports Viewers Largely Republican
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Contributorexcelsior 
Last EditedScottĀ³  Mar 31, 2010 01:29pm
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CategoryPoll
AuthorReid Wilson
News DateWednesday, March 31, 2010 05:00:00 PM UTC0:0
DescriptionIf you're a GOP strategist looking for key primary votes, spend your valuable advertising money on PGA Tour events. If you're a Dem trying to win over your base, focus on advertising during NBA games.

So says a new study among hundreds of thousands of Americans examining the correlation between viewers' favorite sports and their voting habits. And, the survey shows, most dedicated sports watchers are much more likely to vote with the GOP than they are to vote with Dems.

Researchers at National Media Inc., a GOP firm, analyzed survey results from a total of 218K interviews between Aug. '08 and Sept. '09. The polling was conducted by Scarborough USA, a joint project of Nielsen and Arbitron, the 2 top ratings agencies in the country. The data helps TV and radio stations and the country's newspapers set ad rates by evaluating viewership habits.

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