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  Whitman ads create a crisis of confidence
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ContributorJason 
Last EditedJason  Mar 12, 2010 02:55pm
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CategoryAnalysis
AuthorEvan Tuchinsky
News DateTuesday, March 9, 2010 07:00:00 AM UTC0:0
DescriptionIf you have a TV, then you've probably gotten a gander at Meg Whitman. Her gubernatorial campaign is spending a pretty penny on air time, targeting big audiences through programming such as the Winter Olympics and American Idol. The ads are slick, well-produced and revealing.

The paid-placement exposure has clearly raised her profile. Millions more Californians know her name, face and story. She's the former head of eBay who wants to bring a business perspective to the statehouse. You might guess she's a Republican, even though she doesn't come out and say it, and you'd be correct.

But how effective are they? For me, not so much, because the more her campaign unfolds, the less impressed I'm becoming.

The first set of ads set out her qualifications and agenda. Should she become Governor Whitman, she plans to repair our seemingly irreparable state (or, in her parlance, give us "a new California") with three big action plans: create jobs, cut government spending and fix public education.

She doesn't offer any details on how she'd accomplish this - maybe that's coming in another set of ads. For now, you have to check out www.megwhitman.com to see what she has in mind.
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