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Here's Why You Shouldn't Believe Everything You Read
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| Parent(s) |
Issue
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| Contributor | WA Indy |
| Last Edited | WA Indy Mar 01, 2010 10:32am |
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| Category | Commentary |
| Author | Stuart Rothenberg |
| Media | Website - Yahoo News |
| News Date | Monday, March 1, 2010 04:00:00 PM UTC0:0 |
| Description | Dave Westlake probably is a nice guy, and I wish him well. But there is no way that two out of three likely Wisconsin voters know enough about him to have an opinion of him (unless Rasmussen provided other information, such as party). And that's what the favorable/unfavorable question is intended to produce -- information about the person's name identification and image.
In November, Public Policy Polling, a Democratic polling company, surveyed the Wisconsin Senate race and found Westlake's ID at 2 percent favorable/9 percent unfavorable. Could Westlake's name ID have skyrocketed from 11 percent to 64 percent from November to February? No, not without a statewide media blitz. |
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