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  Responding to ABC
Parent(s) PollingFirm 
Last EditedScottĀ³  Jan 29, 2010 12:07am
Logged 1 [Older]
CategoryBlog Entry
AuthorTom Jensen
News DateWednesday, January 27, 2010 06:05:00 AM UTC0:0
Description"ABC News Polling Director Gary Langer took on our survey about what tv news operations viewers do and don't trust yesterday on his blog.

I encourage you to read it but ultimately Langer's point is that you should only pay attention to polls that he finds acceptable, and to meet his standards for acceptability your poll pretty much has to be sponsored by a major news institution, foundation, or university.

Ultimately what I see coming through in Langer's writing is insecurity- not so much about the fact that ABC News came out poorly in the poll, but about the fact that he and the small fraternity of other polling organizations he finds acceptable no longer control the polling world. Organizations like Rasmussen and PPP that are getting more and more public attention and showing themselves to be as accurate or better than traditional pollsters are a serious threat to the folks who used to have the marketplace to themselves, and that's why you continue to see the likes of Langer cut us down whenever they have have the opportunity. They're still trying to fight the battle against people taking our polling as seriously as their polling, but they're losing it a little more day by day.

One of the most amusing things Langer and others in his cohort claim is that polls should not be judged by their accuracy- i.e. PPP, Survey USA, and Rasmussen are bad no matter how good their polls are at nailing election outcomes because he doesn't like the methodology. That attitude may still hold water in the small self appointed fraternity of elitist pollsters, but in our results oriented society most consumers of polls will continue to turn more and more toward organizations that have proven track records of accuracy.

One of the ironic things about ABC and similar polling operations is that they rarely poll anything they could be held to public account for."
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