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  James Perry wants to be your *#!% bleeping mayor: See the controversial TV spot
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ContributorBrandonius Maximus 
Last EditedBrandonius Maximus  Nov 24, 2009 05:15pm
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CategoryAdvertisement
AuthorFrank Donze, The Times-Picayune
MediaNewspaper - New Orleans Times-Picayune
News DateTuesday, November 24, 2009 11:00:00 PM UTC0:0
DescriptionGiven that he's a decided underdog in the mayor's race, it's not surprising that housing advocate James Perry came out swinging in his first TV spot.

But what may earn the ad a place in local political lore is its bracing, albeit humorous, use of foul-mouthed street talk that could have been lifted from an episode of "The Sopranos."

The 30-second ad, which will begin airing Thursday, bleeps out the raunchiest language while leaving no doubt about what's being said.

Ostensibly, Perry's goal is to hang the "politics as usual" label on his opponents -- especially the early frontrunners, wealthy businessman John Georges and state Sen. Ed Murray, whose images are used prominently. But the shock value is obviously designed to create a buzz around his candidacy.

"Political insiders and career politicians..." an offscreen narrator intones as silhouettes of men and women appear on screen, depicting the announced mayoral contenders. "Lining up to be our next mayor," the speaker continues as the shot switches to an exasperated woman who spits out: "What? Are you shi--ing me?"
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