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Power, Illusion, and America’s Last Taboo
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Candidate
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| Contributor | Craverguy |
| Last Edited | Craverguy Sep 03, 2009 06:54pm |
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| Category | Speech |
| Author | John Pilger |
| News Date | Wednesday, September 2, 2009 06:00:00 PM UTC0:0 |
| Description | Two years ago, at Socialism 2007 in Chicago, I spoke about an “invisible government,” a term used by Edward Bernays, one of the founders of modern propaganda. It was Bernays who, in the 1920s, invented “public relations” as a euphemism for propaganda. Deploying the ideas of his uncle, Sigmund Freud, Bernays campaigned on behalf of the tobacco industry for American women to take up smoking as an act of feminist liberation; he called cigarettes “torches of freedom.”
The invisible government that Bernays had in mind brought together the power of all media — PR, the press, broadcasting, advertising. It was the power of form: of branding and image-making over substance and truth — and I would like to talk today about this invisible government’s most recent achievement: the rise of Barack Obama and the silencing of the left.
First, I would like to go back some 40 years to a sultry day in Vietnam.
I was a young war correspondent who had just arrived in a village called Tuylon. My assignment was to write about a company of US Marines who had been sent to this village to win hearts and minds.
“My orders”, said the Marine sergeant, “are to sell the American Way of Liberty as stated in the Pacification Handbook. This is designed to win the hearts and minds of folks as stated on page 86.” Page 86 was headed WHAM: Winning Hearts and Minds. The marine unit was a Combined Action Company which, explained the sergeant, “means that we attack these folks on Mondays and win their hearts and minds on Tuesdays”. He was joking, though not quite. |
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