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  Bill Hillsman (North Woods Advertising)
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ContributorCraverguy 
Last EditedCraverguy  Nov 05, 2008 07:06am
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News DateTuesday, September 26, 2006 01:00:00 PM UTC0:0
DescriptionWASHINGTON, September 26, 2006 — The room is packed at a Washington, D.C., conference for political consultants. They've assembled for a panel discussion entitled "Understanding the Internet In Campaigns." The speaker at the microphone begins as latecomers stand or drag chairs into the crowded room.

"My name is Bill Hillsman," he announces in a reedy voice that cuts through the chatter. "I was sent with a message for you all.

"I was sent here by the voters and I was sent here by the non-voters. And what they're here to say is that if you screw up the Internet the same way that you've screwed up television advertising, radio advertising, direct mail, those stupid phones calls — 'Hey Mom, Ted Kennedy is on the phone, he wants to talk to ya!' — they're all going to stay home. They're sick of it."

Hillsman, it seems, always has a message. The president of North Woods Advertising, he is one of the few political consultants who doesn't associate himself with a particular party. He shows an open disdain for what he calls "Election Industry Inc." — the network of parties and consultants who make their livings from campaigns.
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