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  How to Run the Other Way
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Last EditedCraverguy  Nov 05, 2008 07:00am
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News DateMonday, September 13, 2004 12:00:00 PM UTC0:0
DescriptionPolitical ads tend to be dull, misleading, and extremely repetitive. But in Bill Hillsman's hands, they're more often creative, funny, memorable -- and effective.

Starting with Paul Wellstone's first Senate campaign in 1990, Hillsman's Minnesota-based North Woods Advertising has applied its successful marketing strategies to political candidates like Wellstone, Jesse Ventura and Ralph Nader. Unlike the standard Washington consultants he dubs Election Industry Inc., Hillsman designs spots that look and feel more like Super Bowl commercials than typical political ads. The buzz they generate helps Hillsman's underdog clients compete with better-funded and more entrenched candidates, getting the attention of undecided voters and giving the media more reason to cover the campaign.
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