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  Tony Schwartz, who helped create 1964 ``Daisy Ad,'' dies
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ContributorHomegrown Democrat 
Last EditedHomegrown Democrat  Jun 16, 2008 04:26pm
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News DateMonday, June 16, 2008 10:25:00 PM UTC0:0
DescriptionNEW YORK - Tony Schwartz, who helped create the infamous "daisy ad" that ran only once during the 1964 presidential race but changed political advertising forever, has died.

Schwartz, 84, died Sunday at his Manhattan home, said his daughter Kayla Schwartz-Burridge. He had been suffering from heart valve stenosis.

Schwartz, who started his career as a graphic designer, collaborated with a team from the Doyle Dean Bernbach ad agency to create the spot featuring a little girl counting aloud as she removed the petals of a daisy.
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