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The Cost Of User-Generated Content
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Contributor | Penguin |
Last Edited | Penguin Apr 28, 2007 08:24pm |
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Category | News |
Media | Website - Yahoo News |
News Date | Saturday, April 28, 2007 02:00:00 AM UTC0:0 |
Description | User-generated content may look like a free lunch, but it's not necessarily without cost, as sandwich chain Quiznos found out. Rival sandwich company Subway is fighting to hold Quiznos liable for false advertising under the Lanham Act for statements made in user-generated video commercials. |
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