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Pentagon memo reveals launch of new PR war
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| Contributor | RP |
| Last Edited | RP Oct 30, 2006 08:38pm |
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| Category | Strategy |
| Media | Newspaper - Houston Chronicle |
| News Date | Monday, October 30, 2006 09:30:00 PM UTC0:0 |
| Description | The Pentagon is buttressing its public relations staff and starting an operation akin to a political campaign war room as Defense Secretary Donald H. Rumsfeld faces intensifying criticism over the Iraq war.
In a memo obtained by the Associated Press, Dorrance Smith, assistant secretary of defense for public affairs, said new teams of people will "develop messages" for the 24-hour news cycle and "correct the record."
The memo describes an operation modeled after a political campaign — such as that made famous by Bill Clinton's successful 1992 presidential race — calling for a "Rapid Response" section for quickly answering opponents' assertions.
Pentagon press secretary Eric Ruff did not provide the exact number of people to be hired, or the costs. |
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