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Ford: Americans will buy SUVs even if gas hits four dollars a gallon
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| Contributor | RP |
| Last Edited | RP Apr 13, 2006 01:27pm |
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| Category | Opinion |
| News Date | Wednesday, April 12, 2006 09:10:00 PM UTC0:0 |
| Description | A core group of US consumers will continue to buy large sports utility vehicles (SUVs) even if gasoline prices rise to four dollars a gallon and stay that way, a senior executive at the Ford Motor Company said.
"There is a certain portion of the marketplace and customers who want that flexibility that is provided with a traditional SUV," Mark Fields, president of the automaker's Americas division, said during a conference with analysts.
"So I don't think our strategy would change too much."
High gasoline (petrol) prices, which currently top three dollars a gallon in some critical US retail markets, have already cut into sales of Ford's gas-guzzling large SUVs. |
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