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  [CA St Controller] Westly to Start Airing Ads for Primary
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ContributorArmyDem 
Last EditedPatrick  Jan 26, 2006 05:28pm
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CategoryNews
MediaNewspaper - Los Angeles Times
News DateThursday, January 26, 2006 11:10:00 PM UTC0:0
DescriptionThe state controller, a Democratic candidate for governor and relative unknown, is hoping to introduce himself to the public.

January 26, 2006
Latimes.com : Politics
By Michael Finnegan, Times Staff Writer

State Controller Steve Westly plans to launch the first television advertising of the Democratic primary for governor today, tapping his dot-com fortune in an effort to gain an early edge over rival Phil Angelides, the state treasurer.

Westly's ad, a biographical spot that plays up his Silicon Valley resume, will air in several small cities around the state over the next several weeks, starting with Chico and Redding in the northern Central Valley, advisors said.

Westly also plans a packed schedule of retail and other campaigning in each area to spark local news coverage while the ad is on the air. His stops around Chico include a brewery, school and town-hall forum.

The early burst of advertising and campaigning — the primary is June 6 — offers Westly a chance to test his central themes at relatively low cost. He can adjust them, as needed, before he starts pouring millions of dollars into television advertising in Los Angeles, San Francisco and other major markets.

Westly's move is also the first important play in the struggle between Angelides and Westly to define the race for voters. Polls show millions know close to nothing about either candidate. So each will try to introduce himself to the public on his own terms before getting sullied by the other's attack ads. The candidates are vying for the nomination to challenge Gov. Arnold Schwarzenegger in November.
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