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  Please stop calling us Tories, say Tories
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ContributorPatrick 
Last EditedPatrick  Mar 31, 2005 12:08am
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News DateThursday, March 31, 2005 06:00:00 AM UTC0:0
DescriptionDitching four centuries of political tradition is never easy, but that has not stopped the Conservative party from trying to persuade broadcasters to stop calling them Tories during the forthcoming general election campaign.

The party's head of broadcasting, Michael Salter, has written to television channels urging them to refrain from using the label in their election coverage, at least in their first reference to the party.

"Just a quick thought," he wrote, "in the run-up to the general election is there any way people could call us Conservatives rather than Tories?

"It will be Conservative candidates people are voting for and they will be Conservative policies rather than Tory."

Mr Salter's plea is the latest in a series of attempts by the party to shed its unpopular Thatcherite image and rebrand itself as a centrist political force representative of modern Britain.
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