Since the earliest research into the the English Language as spoken in North America was begun by Noah Webster in the early 18th century, the regional variations in dialect have always been the most challenging and difficult to explain field. Since the development of carbonated beverage in 1886, one of linguistic geography's most important and least investigated phenomena has been the sharp regional divisions in the use of the terms "pop" and "soda." Due to the domination of hard-line conservative lingusitic geographers in such leading institutions such as Harvard, Yale, Stanford and the University of the West Indies, this dilemma has been swept under the rug . . . until now. Using the new technologies of the Internet and the World Wide Web, I and my colleagues at the California Institute of Technology and Lewis & Clark College are undertaking a bold new research into this fascinating area.