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  Barton, Bruce
NameBruce Barton
New York, New York , United States
Born August 05, 1886
DiedJuly 05, 1967 (80 years)
ContributorThomas Walker
Last ModifedThomas Walker
Aug 05, 2010 02:50pm
InfoBARTON, Bruce, a Representative from New York; born in Robbins, Scott County, Tenn., August 5, 1886; educated in the public schools of Ohio, Massachusetts, and Illinois; graduated from Amherst (Mass.) College in 1907; moved to Chicago, Ill., in 1900 and engaged in literary and editorial pursuits; moved to New York City in 1912 and continued literary work; also engaged in the magazine and advertising business; elected as a Republican to the Seventy-fifth Congress to fill the vacancy caused by the death of Theodore A. Peyser; reelected to the Seventy-sixth Congress and served from November 2, 1937, to January 3, 1941; was not a candidate for renomination but was an unsuccessful candidate for election in 1940 to the United States Senate; delegate to the Republican State convention in 1938 and to the Republican National Convention at Philadelphia in 1940; resumed advertising business in New York City; died in New York City, on July 5, 1967; interment in Rock Hill Cemetery, Foxboro, Mass

Born in Tennessee in 1886, he graduated from Amherst College in 1907. He worked as a publicist and magazine editor before co-founding the Barton, Durstine & Osborn (BDO) advertising agency in 1919. Nine years later the agency merged with the George Batten agency to become Batten, Barton, Durstine & Osborn (BBDO). Barton headed the agency until 1961, building it into one of the industry's leaders. Among other famous campaigns, he created the character of "Betty Crocker". He is also credited with naming General Motors and General Electric. Politically conservative, he offered his public relations expertise to many Republican candidates over the years. A staunch opponent of Roosevelt and the New Deal, he served two terms in the United States House of Representatives (1937-1941), and ran in 1940 unsuccessfully for U.S. Senator from New York.

Barton was most famous, however, as the author of many bestselling guides to personal success. He also wrote literally hundreds of articles for popular magazines, offering readers advice and inspiration for pursuing the American dream. His most famous book, The Man Nobody Knows (1925), depicted Jesus Christ as a successful salesman, publicist and role model for the modern businessman. One historian writes: "Barton believed incurably in material progress, in self-improvement, in individualism, and in the Judeo-Christian ethic, and none of the profound crises through which his generation lived appreciably changed the tenor of his writings or their capacity to reflect what masses of Americans, optimists in the progressive tradition, apparently continued to want to hear."

Bruce Barton was a descendant of the Rev. John Davenport, the founder of Yale University, and of New Haven, Connecticut, through his mother.



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Importance? 7.00000 Average


  11/05/1940 NY US Senate Lost 46.66% (-6.60%)
  07/01/1940 US President - R Primaries Lost 0.00% (-49.76%)
  11/08/1938 NY District 17 Won 55.04% (+18.84%)
  11/02/1937 NY District 17 Special Won 52.95% (+20.56%)