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  Ricketts, Pete
NamePete Ricketts
Address6450 Prairie Ave
Omaha, Nebraska , United States
Born August 19, 1964 (57 years)
Last Modifedev
Dec 07, 2020 07:34pm
Tags Caucasian - Straight -
InfoPete Ricketts was the Chief Operating Officer at Ameritrade Holding Corporation. He oversees Ameritrade's retail client business as well as clearing and marketing operations. His duties also include vice chairman of the board and corporate secretary. Ricketts is also one of four members of the executive management team serving in the Office of the Chief Executive.

Since joining Ameritrade in 1993, Ricketts has held various leadership roles within the Company. He served as senior vice president of strategy and business development, where he directed the planning of strategic initiatives such as business partnerships, strategic product development, international expansion and public relations. Ricketts also held the position of senior vice president of product development for Ameritrade, Inc., overseeing all product and feature development activities.

As senior vice president of marketing, Ricketts directed customer acquisition and retention and led the successful $200 million marketing campaign, "Believe in Yourself." Earlier, he served as president of Accutrade, Inc., a subsidiary of Ameritrade Holding Corporation and the first brokerage firm to introduce automated order entry over touch-tone telephones. Ricketts came to Ameritrade with experience in environmental and economic consulting and rail transportation. He holds an M.B.A. in marketing and finance from the University of Chicago, where he also earned his bachelor's degree. He is registered with the National Association of Securities Dealers (NASD).

Ricketts holds an M.B.A. in marketing and finance from the University of Chicago, where he also earned his bachelor's degree.


Title Purchase Contributor

Start Date End Date Type Title Contributor

Date Category Headline Article Contributor
Aug 14, 2005 11:00am Election Guide Ricketts sets out to 'earn the trust' of Nebraskans  Article COSDem 

Importance? 0.00000 Average

Father John J. "Joe" Ricketts 0000-
Brother Todd M. Ricketts 1969-

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