BBC Profile:
South Norfolk has returned a Conservative member of Parliament at every general election since 1950. John MacGregor, the former cabinet minister, held the seat for 27 years from 1974.

Richard Bacon became MP for South Norfolk in 2001. He achieved a 0.2% swing from the Liberal Democrats in that year and in 2005 there was a 1.3% swing from the Lib Dems to the Conservatives. The Conservative majority is now at 14.9%.

At the election, the 28-ward constituency loses seven wards, one part-ward and gains one part-ward. To find out what might have happened had this boundary change been in force at the last election, see a notional - or estimated - result below.

South Norfolk stretches from the southern edge of Norwich to the Suffolk boundary and takes in numerous commuter-laden rural villages.

South Norfolk has an economy split between town and country. To the north, around the towns of Hethersett and Loddon, the constituency is heavily influenced by the city of Norwich, where many residents are employed. To the south, in Roydon and Harleston, the economy becomes more localised.

Diss and its neighbouring villages of Dickleburgh and Scole house many people who commute to Ipswich, Colchester and London via the train service direct from Diss to London Liverpool Street, which takes around 90 minutes.

The agricultural sector has great importance in the local economy. Major local companies including B Brooks of Little Melton, Harleston Foods Ltd and BOCM Pau

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BBC Profile:
South Norfolk has returned a Conservative member of Parliament at every general election since 1950. John MacGregor, the former cabinet minister, held the seat for 27 years from 1974.

Richard Bacon became MP for South Norfolk in 2001. He achieved a 0.2% swing from the Liberal Democrats in that year and in 2005 there was a 1.3% swing from the Lib Dems to the Conservatives. The Conservative majority is now at 14.9%.

At the election, the 28-ward constituency loses seven wards, one part-ward and gains one part-ward. To find out what might have happened had this boundary change been in force at the last election, see a notional - or estimated - result below.

South Norfolk stretches from the southern edge of Norwich to the Suffolk boundary and takes in numerous commuter-laden rural villages.

South Norfolk has an economy split between town and country. To the north, around the towns of Hethersett and Loddon, the constituency is heavily influenced by the city of Norwich, where many residents are employed. To the south, in Roydon and Harleston, the economy becomes more localised.

Diss and its neighbouring villages of Dickleburgh and Scole house many people who commute to Ipswich, Colchester and London via the train service direct from Diss to London Liverpool Street, which takes around 90 minutes.

The agricultural sector has great importance in the local economy. Major local companies including B Brooks of Little Melton, Harleston Foods Ltd and BOCM Pauls provide significant employment in the food processing industry. Major employers in the constituency include Group Lotus, which manufactures sports cars and is renowned for its expertise in automotive engineering.

Syfer Technology Ltd is a world leader in the manufacture of ceramic electronic components, Hamlin Electronics of Diss is at the forefront of vehicle safety system technology, and Daren Electronics of Diss produces power supplies and power transformers.

Predominantly rural, the constituency has a wealth of tourist attractions. Bressingham is renowned for its train museum, and the area is famous as a location where the 1970s sitcom Dad's Army was filmed. Furthermore, there is the picturesque, six-acre lake known as the Mere in the centre of the market town Diss.

Rallings & Thrasher Notional:
C 22,172 (44.18%)
LD 15,453 (30.79%)
Lab 11,153 (22.22%)
UKIP 1,407 (2.80%)

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