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  Shades of 1996
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ContributorBrandonius Maximus 
Last EditedBrandonius Maximus  Oct 01, 2012 01:14pm
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CategoryAnalysis
AuthorChalie Cook
News DateMonday, October 1, 2012 07:00:00 PM UTC0:0
DescriptionPublic attitudes toward candidates and elections often start off in a fluid state. Then they gradually begin to jell, first reaching a semisolid state before hardening to rock-solid. This year’s presidential race isn’t over, but Mitt Romney’s current trajectory in the polls will not cross President Obama’s by Nov. 6—or maybe even Nov. 6 of next year. If something doesn’t happen to shake up the race, Romney will lose.

Romney’s negatives, particularly in swing states, have grown to the point that if allowed to solidify, his opportunity to recover will vanish. The GOP nominee still has a chance to change the trajectory of the campaign, but the longer he takes, the smaller the payoff. Very few undecided voters are left in swing states; campaign pollsters say that maybe 4 or 5 percent of likely voters fit in this category. And no one would be surprised if some of the remaining undecided voters, after being subjected to saturation advertising for months—in some cases since June—throw up their hands and opt to stay home on Election Day.

If the presidential race stays on its current course for another week or 10 days, Romney faces the very real prospect that Republican donors, super PACs, and other parts of the GOP support structure will begin to shift resources away from helping him and toward a last-ditch effort to win a Senate majority—which once seemed very likely—and to protect the party’s House majority.
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