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  Romney now seeking to introduce himself to voters
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Last EditedRP  Aug 01, 2012 08:46am
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CategoryStrategy
AuthorBETH FOUHY
News DateWednesday, August 1, 2012 02:00:00 AM UTC0:0
DescriptionMitt Romney has been on the national political stage for nearly a decade — through two presidential bids, countless campaign events and millions spent on TV ads. But the likely Republican presidential nominee still isn't well-known to most voters.

So now he's trying to fix that.

With less than 100 days until the Nov. 6 election, Romney is starting to introduce himself to them in earnest — through a combination of carefully selected media appearances and biographical ads — before President Barack Obama's efforts to define him in a negative light cripple his candidacy.
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