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  How Rick Scott did it
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ContributorJason 
Last EditedJason  Nov 04, 2010 12:37am
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CategoryAnalysis
News DateThursday, November 4, 2010 06:00:00 AM UTC0:0
DescriptionRepublican Rick Scott spent more of his own money than any politician in Florida history, but needed a wave of conservative activism to push him across the finish line Wednesday morning in what appeared to be the closest governor's race in 134 years.

Scott, a Naples millionaire who had never run for public office and was virtually unknown to the state before he entered the race in April, welcomed the margin of 1.3 percentage points, saying it sent a ``loud and clear message.''

``There were plenty of pundits and politicians and insiders who said this victory was impossible,'' Scott said. ``The people of Florida knew exactly what they wanted.''

It took all night for Scott, 57, to squeeze out a 49.9-48.6 win with a strong showing in North Florida and weak turnout for Democrat Alex Sink in the South Florida counties that delivered the state to Barack Obama in 2008.

Potential Scott voters -- and their spouses -- in North Florida received a personal phone call, knock on their door or piece of mail from the Scott campaign every day but Sunday for the final two weeks of the campaign.
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