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Prop. 8 spending found to have swayed no voters
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Issue
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| Contributor | Jason |
| Last Edited | Jason Jun 17, 2010 05:28am |
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| Category | Analysis |
| Author | John Wildermuth |
| Media | Newspaper - San Francisco Chronicle |
| News Date | Wednesday, June 16, 2010 11:00:00 AM UTC0:0 |
| Description | The warring sides in the 2008 battle over same-sex marriage in California may have spent a combined $83 million for nothing, according to an academic study released Tuesday.
The study by Patrick Egan of New York University looked at polling on gay marriage and domestic partner elections in 33 states since 1998 and found that no minds were changed despite millions in spending, hard-hitting advertising such as the much-quoted "like it or not" TV spot with San Francisco Mayor Gavin Newsom, and emotional pleas from both sides.
By election day, voters who opposed same-sex marriage before the campaign still opposed it, and those who backed it continued to back it.
"The study indicates that when all of this (campaigning) is over, the result is a wash," said Egan, who was joined by supporters of same-sex marriage at a news conference at San Francisco City Hall.
The study also provided a timely warning to advocates of same-sex marriage who opposed Proposition 8's ban on such unions two years ago and who are eager to put another measure on the ballot as soon as November 2012. Prop 8. was approved by 52 percent of the state's voters. |
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