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Sarah Palin Plays Chess
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| Parent(s) |
Candidate
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| Contributor | Eddie |
| Last Edited | Eddie Feb 11, 2010 08:18pm |
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| Category | Commentary |
| Author | Joan Williams |
| News Date | Wednesday, February 10, 2010 09:00:00 PM UTC0:0 |
| Description | Addressing the Tea Party, Sarah Palin wrote three notes on her hand: "Energy, Taxes, Lift American Spirits." Why? She already had notes in front of her on the podium. Surely she could remember three simple themes. Why write notes on her hand?
Here's my take on why: she knew that they would be visible when she gave the speech. And she knew that she would be made fun of -- as so stupid that she needs to write notes on her hand. And that's one of her most effective tactics -- to be made fun of. It's an integral part of her strategy of standing in for hardworking, Middle Americans, derided by the condescending, know-it-all liberal elites.
So what does the Obama administration do? Press Secretary Robert Gibbs had a great idea: he made fun of her. He wrote a grocery list on his hand at a White House briefing, and belittled Palin for not being able to remember her message. Thus the White House became a vehicle for Palin's narrative of the snooty elites who think they're better than average Americans.
Palin is a brilliant strategist. First, note that I just repeated Palin's key talking points: Palin has even us fellow travelers at The Huffington Post repeating, "Energy, Taxes, Lift American Spirits." Talk about earned media.
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