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In Final Stretch, McCain to Pour Money Into TV Ads
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| Parent(s) |
Race
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| Contributor | RP |
| Last Edited | RP Oct 30, 2008 11:45pm |
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| Category | Strategy |
| Media | Newspaper - Washington Post |
| News Date | Friday, October 31, 2008 05:00:00 AM UTC0:0 |
| Description | Sen. John McCain and the Republican National Committee will unleash a barrage of spending on television advertising that will allow him to keep pace with Sen. Barack Obama's ad blitz during the campaign's final days, but the expenditures will impact McCain's get-out-the-vote efforts, according to Republican strategists.
The decision to finance a final advertising push is forcing McCain to curtail spending on Election Day ground forces to help usher his supporters to the polls, according to Republican consultants familiar with McCain's strategy.
The vaunted, 72-hour plan that President Bush used to mobilize voters in 2000 and 2004 has been scaled back for McCain. He has spent half as much as Obama on staffing and has opened far fewer field offices. This week, a number of veteran GOP operatives who orchestrate door-to-door efforts to get voters to the polls were told they should not expect to receive plane tickets, rental cars or hotel rooms from the campaign.
"The desire for parity on television comes at the expense of investment in paid boots on the ground," said one top Republican strategist who has been privy to McCain's plans. "The folks who will oversee the volunteer operation have been told to get out into the field on their own nickel."
RNC officials said the party would be picking up the slack for a portion of the Election Day field effort, but it would not be running the entire operation as it did in 2004. |
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